Exposure to advertising and mass media away from one's home. Included are outdoor, point-of-purchase, and radio.

Any outdoor sign that publicly promotes a product or service, such as billboards, movie kiosks, etc.

A transparent or opaque covering used to protect designs or layouts in the form of separate transparent prints that combine to form a finished design or graphic.

Additional numbers of a print vehicle that are produced in excess of those needed for distribution. Overruns may take place to meet unexpected needs or demands.