Macro marketing
A type of marketing in which a company adapts itself to uncontrollable factors within the industry.
Mail-in premium
A premium obtained by mailing in a suitable response to the manufacturer or distributor, with or without money.
Mail-order advertising
Advertising which supplies paperwork for the purpose of soliciting a purchase made through the mail.
Mailing list
An automatically distributed email message on a particular topic going to certain individuals.
Make good
(1) To present a commercial announcement after its scheduled time because of an error.
(2) To rerun a commercial announcement because of technical difficulties the previous time it was run.
(3) To rerun a print advertisement due to similar circumstances.