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Glossary

abandonment

The discontinuance of a marketed product. It is also called product deletion or product elimination. (Abandonment) may occur at any time from shortly after launch (a new product failure) to many years later.

ABC analysis

An approach for classifying accounts based on their attractiveness. (A) accounts are the most attractive while (C) accounts are the least attractive

About.com

Formerly known as The Mining Company, (About) is a guide based information portal.

Above the fold

A term borrowed from print newspapers that reference the top portion of a Web page that is visible without scrolling. Web designers typically recommend that important information should be included (above the fold).

Above-the-line cost

Any cost involved in the advertising production process that is specifically listed in the budget

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